Criteria Assessment
Strategy Map
Radar Comparison
What-If
Sensitivity
Portfolio
Overview
Sub-Niches
* AI Insights
Changelog
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No market niche selected
Add a market niche from the sidebar to begin analysis
i How to read the Strategy Map
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- Each bubble is a market niche. Position = Market Attractiveness (x) vs Strategic Fit (y). Bigger bubble = more maxon revenue.
- Top-right = Invest & Lead, Bottom-left = Exit or Harvest.
- Use the Scenario toggle (Conservative / Base / Optimistic) to see how positions shift under different assumptions.
- The Spread slider controls how much scenarios deviate from base (+/-points on each criterion).
- <> Diamonds show competitors. Add them in the Criteria tab or via AI Competitor Intelligence.
- Describe your assumptions in the text field below - these export with the Strategy Map for workshop documentation.
- Tip Click [C] Export to copy any chart directly to clipboard for pasting into PowerPoint.
Base Scenario
- Document the key assumptions that define this scenario
Strategic Position Matrix
Criteria Heatmap - All Niches
Rows = Niches | Columns = All 10 criteria scores
Radar Comparison SPIDER
i How to use Radar Comparison
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- Click niche chips below to select 2-4 niches for comparison.
- Each axis represents one of the 10 criteria. The further from center, the higher the score.
- Quickly spot where niches complement or overlap - useful for portfolio balance discussions.
- Tip Great for side-by-side comparison in workshops: "Why did we score Niche A higher on IP Protection than Niche B?"
What-If Simulator LIVE
i How to use What-If Simulator
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- Select a niche and drag any slider to see the score shift in real-time.
- [L] External factors (Market Attractiveness) = market-given. You can't directly change these, but it's useful for stress-testing.
- [>] Internal levers (Strategic Fit) = what maxon can influence through investment, partnerships, R&D.
- The delta indicator shows how far you've moved from actual scores.
- Reset to Actual snaps everything back - What-If never changes your real data.
- Tip In workshops: "What would it take to move this niche from Build Position to Invest & Lead?"
Market Attractiveness
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Strategic Fit
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Quadrant
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vs. Actual
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[L] Market Attractiveness - External Factors
NO DIRECT INFLUENCE
Market growth, size, competition, regulation - these are given by the market. Useful for stress-testing assumptions.
[>] Strategic Fit - Internal Levers
MAXON CAN INFLUENCE
Technology, investment, relationships, cost position, IP - these are where maxon can take action to move the score.
All Market Niches - Summary
| Niche | BU | Market Attract. | Strategic Fit | Combined | CAGR | TAM | Revenue | Verdict |
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Sensitivity Analysis TORNADO
i How to read the Sensitivity Chart
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- Each bar shows how much the overall score would shift if that criterion changed by +/-2 points.
- Longer bars = higher sensitivity - these criteria have the most influence on the final position.
- Use this to prioritize research: if "Competition Intensity" has the widest bar, make sure your competitive scoring is well-founded.
- Tip Combine with the What-If tab: identify sensitive criteria here, then simulate specific changes there.
Impact on Market Attractiveness
What happens if each criterion moves +/-2 points
Impact on Strategic Fit
What happens if each criterion moves +/-2 points
Portfolio Balance DASHBOARD
i How to read the Portfolio Dashboard
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- The quadrant distribution bar shows what % of your niches (and revenue) sit in each strategic zone.
- Balance matters: too much in "Exit or Harvest" = portfolio at risk. Too concentrated in one quadrant = lack of diversification.
- The revenue-weighted view can differ significantly from the niche-count view - a single high-revenue niche in Exit or Harvest is a bigger problem than three small ones.
- AI alerts flag concerning patterns automatically.
- Tip Enter maxon revenue per niche in the Criteria tab to unlock revenue-weighted analysis.
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Revenue by Quadrant
Key Metrics
Quadrant Breakdown
Portfolio Health Alerts